Hook & Frame is a performance studio for Indian D2C brands doing ₹5L–₹1Cr a month. We put 40+ ad variants into market every month — strategy, creative and media buying in one room — kill the losers in 72 hours, and scale what survives.
THE LOOP: 40 IN → 72H KILLS → WINNERS DECOMPOSED
A freelance buyer here, a designer there, a founder in the middle forwarding screenshots between them. Every new test takes two weeks of hand-offs. By the time a learning lands, the auction has moved. That's not a people problem — it's a structure problem.
Strategist, writer, editor and buyer share one desk and one dashboard. An insight seen at 10am is a new variant live by Thursday. Iteration speed is the only durable edge left in paid social — so we built the whole agency around it.
This is the machine. Watch it run.
Persona × angle × format matrix — hooks, statics, UGC, motion. One concept per ad set, no lazy resizes counted as “variants.”
Writer, editor and buyer sit in one room, so a brief becomes a live ad in days — not a fortnight of hand-offs.
Hard metric gates, no sentiment. Spend concentrates on survivors instead of leaking across the graveyard.
Every winner's hook, angle and format is decomposed and fed into next month's 40. The loop compounds.
Cold traffic to a high-ticket offer produced nothing. We moved the premium offer to retargeting, put entry offers in front of cold traffic, and wired lead quality into Meta via CAPI. 7 video concepts produced zero leads. Statics took everything.
We removed the fabricated case studies this category runs on. What's left: the system (40 variants a month, 72-hour kill gates), a free teardown recorded by the founder within 48 hours, and real dashboards on the call.
Creative pulled from our production pipeline — all creator-led, all platform-native, all built to drive live spend.
Sam is really good at paid advertising. I have mentored him in the past on some high-level concepts in Google Ads. He's extremely dedicated and has an amazing mindset.
John Moran
Certified Customer Acquisition Specialist
Certified Email Marketing Specialist
Mentored by John Moran
Ad systems that turn spend into predictable revenue across Meta, Google, and YouTube. Account structure, creative volume, kill gates, scaling rules.
CORE SH.02Hooks, statics, UGC edits, motion — written and cut in-house so the loop never waits on a vendor. 40+ variants a month, every month.
IN-HOUSECreative testing + ROAS-focused scaling for growth-ready brands.
Funnels, automation, and persuasive storytelling that convert expertise into revenue.
Geo-targeted lead generation that fills calendars with qualified customers.
Get our 7-point marketing profit leak audit — the same framework we use to find ₹10L+ in wasted ad spend for our clients. Interactive Notion template, completely free.
What's Inside:
The download library is coming back — for now, the teardown is faster and personal.
"They fixed our offer before they touched the ads. That's not the pitch you expect from a creative shop."
We'll screen-share your ad account live, show you the leaks, and hand you the fix. You keep the audit either way.
Indian D2C brands doing ₹5L–₹1Cr a month in revenue with at least ₹50K/month of ad spend, and coaches/course businesses at similar scale. If you're earlier than that, take the free teardown — it'll still sharpen your next launch.
Most agencies are either creative shops or media buyers — they're not the same team. That gap is why creative gets approved on aesthetics and media starves on volume. We do both. The strategist who writes the creative brief sits next to the buyer who tests it. Variants ship in 48 hours. Andromeda needs that speed; few agencies can deliver it.
Because hit rates in paid social run 10–15% even for good teams. At 4 ads a month you get zero or one winner and no statistical read. At 40, you get 3–5 winners and a map of why they won. Volume isn't the strategy — it's what makes the learning loop possible.
First reads inside the first 72-hour kill cycle; meaningful account movement in 30–60 days. We don't quote past-client multiples here — every account walkthrough happens live, with real dashboards, on the call. Anyone promising a specific ROAS by a specific date is guessing on your budget.
The 30-day Testing Sprint is ₹45,000 fixed — and the full fee credits into your first retainer month if we continue. Retainers: ₹1.5L/month core (Meta + in-house creative, the full Loop) or ₹2.5L/month full-stack (adds Google/YouTube + landing pages). Month-to-month, no lock-ins, you own everything from day one. Above ₹5L/month managed spend we add a 2–5% performance component — we get paid more only when you scale.
No. Month-to-month, cancel with 30 days' notice, and every asset we produce is yours. Agencies that need lock-ins are pricing in their own churn.
Free · Loom teardown · Delivered in 48h · No call required
We record it, you keep it. Even if we never work together.